{"title":"Sale!","description":null,"products":[{"product_id":"hinode","title":"[Short-expiry] Hinode 日の出 (𝘜𝘫𝘪, 𝘒𝘺𝘰𝘵𝘰) Ceremonial Matcha","description":"\u003cp\u003e\u003cstrong\u003e【This discounted price is for short expiry batch with best before date of June 2026】\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWe are temporarily discontinuing this product when it sold out!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Uji, Kyoto, Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVariety: Okumidori\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNet Weight: 30g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHinode is a refined ceremonial grade matcha sourced from the legendary Uji region in Kyoto, known worldwide for producing some of Japan’s finest matcha. This matcha opens with a vibrant green colour and a smooth, slight vegetal, balanced flavour that beautifully combines gentle sweetness with mellow umami character. The texture is soft and silky, while each sip unfolds a calm yet uplifting finish — reminiscent of sunlight warming early morning tea bowls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho Is This Matcha For?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThose seeking a balanced ceremonial matcha with smooth umami\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday drinkers who enjoy a gentle yet flavourful cup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMatcha lovers who appreciate traditional Japanese tea quality\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis matcha is versatile and enjoyable both as a traditional whisked tea and a latte, offering a peaceful start or mindful pause in your day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Diary","offers":[{"title":"Default Title","offer_id":53231964848496,"sku":null,"price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/8535\/9472\/files\/FullSizeRender.jpg?v=1755334201"},{"product_id":"nagomi","title":"[Short expiry] Nagomi 和み (𝘠𝘢𝘮𝘦, 𝘍𝘶𝘬𝘶𝘰𝘬𝘢) Ceremonial Matcha","description":"\u003cp\u003e\u003cstrong\u003e【This discounted price is for short expiry batch with best before date of July 2026】\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWe are temporarily discontinuing this product when it sold out!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Yame, Fukuoka, Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVariety: Okumidori\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNet Weight: 30g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNagomi is a ceremonial matcha grown in Yame, Fukuoka — a region celebrated for producing rich, velvety matcha with exceptional sweetness and depth. Made from the Okumidori cultivar, this matcha offers a soft texture and nuanced flavour profile with gentle sweetness and subtle nutty notes, all while maintaining smooth umami character and low bitterness. Its name, meaning “peace and harmony,” reflects the calming experience one enjoys with each sip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho Is This Matcha For?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDrinkers who prefer smooth, naturally sweet matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose who seek a calming matcha experience with low bitterness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday matcha drinkers who enjoy gentle complexity\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNagomi is perfect for both traditional tea preparation and latte creations, giving you a satisfying and harmonious matcha ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Diary","offers":[{"title":"Default Title","offer_id":53231965340016,"sku":null,"price":24.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/8535\/9472\/files\/43904159-D599-4187-92DA-90AE9508F875.jpg?v=1755475553"}],"url":"https:\/\/matchadiary.com.au\/collections\/sale.oembed","provider":"Matcha Diary","version":"1.0","type":"link"}