{"title":"Hojicha","description":null,"products":[{"product_id":"preorder-kobai-deep-roasted-premium-hojicha","title":"KŌBAI 香焙 Deep Roasted Premium Hojicha","description":"\u003cp\u003e\u003cspan\u003eOrigin: Kyoto · Kagoshima, Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVariety: Yabukita + Saemidori\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNet Weight: 30g \/ 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCurrent Batch Expiry: Nov 2026\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKōbai Hojicha is a Japanese hojicha powder crafted from premium tea leaves grown in Kyoto and Kagoshima. Using a thoughtful blend of Yabukita and Saemidori cultivars, this hojicha is gently roasted to balance depth and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a smooth, comforting cup with rich nutty aromas, warm toasty notes, and subtle hints of chocolate. Neither too light nor too dark, Kōbai sits in the middle — grounding, familiar, and quietly indulgent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho Is This Hojicha For?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKōbai Hojicha is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDaily hojicha drinkers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose who enjoy balanced roast profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone seeking a comforting, caffeine-gentle alternative to matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHojicha lattes with a smooth, mellow finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest served as a latte, perfect for slow mornings or winding down in the evening.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Diary","offers":[{"title":"30g","offer_id":52539163902320,"sku":null,"price":26.99,"currency_code":"AUD","in_stock":true},{"title":"100g","offer_id":52539163935088,"sku":null,"price":52.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/8535\/9472\/files\/62E8DFDA-306C-4609-9162-9708C38DAE18.jpg?v=1757914786"},{"product_id":"玄焙","title":"Genbai 玄焙 Dark Roasted Premium Hojicha","description":"\u003cp\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003cspan\u003e Kagoshima · Nara · Shizuoka, Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVariety:\u003c\/span\u003e\u003cspan\u003e First-harvest blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNet Weight:\u003c\/span\u003e\u003cspan\u003e 30g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCurrent Batch Expiry: January 2027\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenbai Hojicha is a deeply roasted Japanese hojicha powder crafted from premium first-harvest tea leaves grown across Kagoshima, Nara, and Shizuoka. Roasted to its darkest expression, this hojicha appears nearly black in colour and delivers an intensely aromatic, full-bodied profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe flavour is bold yet composed — rich roasted notes reminiscent of dark chocolate, cacao, and charred grain unfold smoothly on the palate without bitterness. Despite its powerful roast, the mouthfeel remains round and balanced, finishing long and clean.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy blending multiple first-harvest varieties, Genbai achieves depth without harshness, making it an indulgent yet refined hojicha designed for those who enjoy intensity with control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho Is This Hojicha For?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenbai Hojicha is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eLovers of \u003c\/span\u003e\u003cspan\u003edeep, dark roasted flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eThose who enjoy \u003c\/span\u003e\u003cspan\u003ehojicha lattes with strong presence\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDrinkers who want \u003c\/span\u003e\u003cspan\u003eboldness without bitterness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDessert-style drinks and baking applications\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest served as a latte\u003c\/span\u003e\u003cspan\u003e, where its deep roasted character shines through milk beautifully.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Diary","offers":[{"title":"30g (tin)","offer_id":53173828125040,"sku":null,"price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/8535\/9472\/files\/ACE752E0-D14B-479E-97B2-92859FF1E0FF.jpg?v=1768549266"},{"product_id":"asaka-light-roasted-hojicha","title":"ASAKA 浅香 Light Roasted Premium Hojicha","description":"\u003cp\u003e\u003cspan\u003eOrigin: Wazuka, Kyoto, Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoast: Light roast\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVariety: First harvest tea stems (Ichibancha Kukicha \/ 一番茶 茎)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCurrent Batch Expiry: Dec 2026\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAsaka Hojicha is a light-roasted Japanese hojicha made from first harvest tea stems sourced from Wazuka, Kyoto — a region widely recognised for producing some of Japan’s highest-quality tea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsing ichibancha tea stems allows this hojicha to retain natural sweetness and clarity while minimising bitterness. The result is a pale, light-brown brew with a surprisingly rich yet gentle flavour profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExpect a softly aromatic cup with subtle nutty notes, a clean mouthfeel, and a lingering natural sweetness, without the heavy smokiness or burnt aftertaste commonly found in darker-roasted hojicha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho Is This Hojicha For?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hojicha is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThose who prefer a lighter, cleaner hojicha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDrinkers sensitive to bitterness or strong roast flavours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEvening or caffeine-conscious tea drinkers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone looking for a smooth, comforting daily tea\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAsaka Hojicha offers a refined introduction to Japanese hojicha, balancing warmth and elegance in a way that feels approachable, calming, and easy to enjoy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Diary","offers":[{"title":"Default Title","offer_id":53024866435440,"sku":null,"price":28.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/8535\/9472\/files\/FullSizeRender_4a0a26c8-58b9-4821-8368-167b01c8d23e.heic?v=1769934340"},{"product_id":"the-hojicha-lover-bundle","title":"The Hojicha Lover Bundle","description":"\u003cp\u003e\u003cspan\u003eThe Hojicha Lover Bundle is curated for those who want to explore the full spectrum of Japanese hojicha — from light and elegant to deep and intensely roasted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis bundle includes all three hojicha styles from Matcha Diary:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAsaka Hojicha\u003c\/strong\u003e\u003c\/span\u003e — light roast, clean, and naturally sweet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKōbai Hojicha\u003c\/strong\u003e\u003c\/span\u003e — balanced roast with nutty, chocolatey warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eGenbai Hojicha\u003c\/span\u003e\u003c\/strong\u003e — deep roast with bold, dark cacao notes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eTogether, these hojicha powders showcase how roast level, tea variety, and sourcing influence flavour and aroma. Whether you prefer a gentle evening drink or a bold hojicha latte, this bundle offers a complete hojicha experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho Is This Bundle For?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHojicha lovers exploring different roast profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMatcha drinkers looking for a caffeine-gentle alternative\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLatte enthusiasts and home baristas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone who enjoys roasted teas with depth and refinement\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for gifting or discovering your favourite hojicha style.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matcha Diary","offers":[{"title":"Default Title","offer_id":53183383437680,"sku":null,"price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/8535\/9472\/files\/C77B9635-4721-4653-91BD-B46C15DEF9D3.jpg?v=1769934455"}],"url":"https:\/\/matchadiary.com.au\/collections\/hojicha.oembed","provider":"Matcha Diary","version":"1.0","type":"link"}